The Ontario Independent Music Archive, that we call OIMA (oy-ma), started by Jonathan Martel and Mario Circelli. Martel was using pop music as a lens to study history but found that getting a chance to actually hear many of the local independent bands he was reading about was difficult. Eventually he teamed up with Mario Circelli, former Station Manager of CHRW-FM in London, ON. While at CHRW, Mario had created a London Music Archive.
Together the two formed the Music Association of Canada and started looking for funding to create a music archive. In 2011 they approached the National Campus and Community Radio Association (NCRA) and collectively wrote a successful grant to the Ontario Trillium Foundation.